Chamberlain Awards
DISCIPLINES
Branding
Art direction
Brochure design
Exhibition graphics
CLIENT
Birmingham City Council
BACKGROUND
The Chamberlain Awards was Birmingham City Council’s flagship employee recognition scheme, operating from 2005 to 2019 to highlight exceptional work and performance across the organisation’s workforce. Nominations could be submitted by both council colleagues and also members of the public. The awards ceremony was held at the ICC in Birmingham, with the majority of costs funded by external sponsorship.
BRIEF
I worked closely with the Chamberlain Awards team on an annual basis, from the first year to the tenth annual ceremony in 2014. As the awards scheme grew in popularity, size and stature, the scope of my involvement also changed until I was acting as the scheme’s brand developer and art director from 2008 onwards. The team was keen for the awards to have a new theme and refreshed brand year-on-year, which I accommodated by incorporating the original ‘star’ logo in a new iteration for each year’s ceremony until the anniversary of the awards in 2014, when the team opted for an Art Deco theme.
A key feature of each year’s awards was the production of a brochure to tell each finalist’s story, which was also used subsequently as a showcase document to promote the work of the local authority. The brochure also acted as a key platform for sponsor advertising. Branding work covered touchpoints such as stationery, exhibition stands and posters, promotional items and trophies, blogs, social media and in the 10th anniversary year, a full website to take the place of the brochure.
Chamberlain Awards 2008
Chamberlain Awards 2009
Chamberlain Awards 2010
Chamberlain Awards 2014
