Longhurst Group report suite

DISCIPLINES
Report design
UI design
  Presentation design

Information graphics

CLIENT
  Longhurst Group

A double page spread from Longhurst Group's 2022/23 Annual Report showing headline figures from the year displayed in a grid in shades of golden yellow, grey and black

BACKGROUND

This project was instigated to co-ordinate a suite of stakeholder-facing publications that were previously produced at irregular intervals and in mutual isolation by different teams within the organisation with no oversight in terms of corporate identity or quality control. The document suite includes the organisation’s Annual Report and Financial Statements, the Environmental, Social and Governance (ESG) Report, quarterly Trading Updates for the LSE and an annual Investor Update slide deck.

A range of Longhurst Group publications are displayed on digital devices and printed documents laid out in a grid on a neutral grey background.

BRIEF

The main aims of the project were to create a shared layout system and design language which could be applied in print and digital formats – allowing a consistent, comfortable and accessible reading experience in all touchpoints. An integrated design, proofreading and production workflow allowed for the Annual Report to be laid out, amended and published in HTML and PDF formats simultaneously – allowing users to access either the audited and digitally signed PDF or accessible, responsive HTML version as preferred.

Image of front cover and sample spread from  print version of Longhurst Group's 2022/23 ESG Report. The cover shows a stylised dandelion image with seeds drifting around. The sample spread shows a colourful map and images of doughnut charts with accompanying data tables.
Three smartphones arranged in stepped sequence on a neutral grey background show sections of the Affordability and Security section of Longhurst Group's ESG Report 2022/23
Image of front cover and sample spread from  print version of Longhurst Group's 2022/23 Annual Report. The cover shows a father and daughter image placed within a stylised dandelion with seeds drifting around. The sample spread shows large charts and numbers on a dark purple background.
Double page spread from print version of Longhurst Group's 2022/23 Annual Report. The spread shows various charts and headline figures from the Group's KPIs – the charts have a consistent turquoise and grey colour scheme.
Animation showing a variety of spreads from Longhurst Group's 2022/23 Annual Report
A selection of smartphones are arranged on a grey surface displaying various pages from Longhurst Group's 2022/23 Annual Report
A laptop photographed sitting on a desk in a darkened room. The bright screen is displaying a slide from Sample slide from Longhurst Group's Investor Update 2023 slide deck showing a labelled map of Central and Eastern England.
Investor-Update-Cover-1

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© 2024 Justin Still